Secretskyn claims that everyone has secrets, even your skin. Their mission is to reveal all of them to you. So you can take care of your skin forever. The logo combines an elegant serif font with a bold sans-serif font that blends harmoniously. The identity extends on the same principle, combining serif and sans-serif font together.
I created the brand with minimalism in mind. The goal of the brand identity was to convey its personality. I used beautiful photography portraying different emotions. The ultimate goal of SecretSkyn is to help its audience feel safe and encouraged to join the community.
The messaging revolves around "secrets" and is meant to help SecretSkyn's customers feel understood. They don't need to hide behind their imperfections. No one is perfect, and SecretSkyn wants to stand behind those beliefs.
Everyone has secrets. Even your skin.